The Bookshelf
Four age bands and a shelf for the grown-ups. One title is in production. Everything else is a planned title with a real outline behind it and no release date attached, which is exactly how it is labelled.
Nothing here is for sale yet. This is the publishing plan, in public, with the status on every title.
Crayon Years
Ages three to six. Coloring books with thick outlines, one idea per spread, and a decision on every page that the child makes with a crayon instead of an answer.
Question Years
Ages six to nine. Activity books built on matching, counting and sorting, where the child is no longer only choosing but being asked to explain the choice.
Builder Years
Ages nine to twelve. Project books that leave something behind: a page, a plan, a chart, written in the handwriting of the child who made it.
Founder Years
Ages twelve and up. Business books about pricing something, selling it, keeping the receipts, and being able to say where the money went.
For The Grown-Ups
The separate shelf where the jokes are allowed to live, written for whoever is holding the crayon box and quietly learning this material for the first time as well.