Digital Asset

Also known as: Something You Own Online

A digital asset is something you own that you cannot pick up, and it can still make money for you.

Some things you own can be held. A bicycle. A crayon. A cup.

Some things you own cannot be held at all. A website. A name on the internet. A song you wrote down.

You cannot put a website in a backpack. You still own it. And here is the strange part: while you are asleep, somebody on the other side of the world can visit it and buy something. The bicycle cannot do that.

Color this: draw two boxes. In one, draw something you own that you can hold. In the other, draw something you own that you cannot.

For the grown-up holding the crayon box:

The idea that ownership does not require physical form is the foundation under domains, sites, catalogs and every other thing this portfolio treats as property. Introducing it at five is not early. Introducing it at thirty-five is late.